Thoughtful, intentional design made to delight.

Tori is a dynamic designer who excels in crafting sharp, distinctive brand identities and engaging illustrations. After graduating with distinction from the Alberta University or the Arts, Tori began her career as design director for a local arts nonprofit, where she honed her ability to merge functionality with thoughtful design. She then expanded her expertise at a range of small to medium sized design firms across Canada while also maintaining a successful freelance practice. Her passion lies in creating smart, memorable brands that stand out for their cleverness and personal touch, ensuring that every project she undertakes is as unique as the clients she serves. Tori loves the art of making and is passionate about design made by humans.

Tori now works as an independent graphic designer, art director and illustrator out of her home in Calgary, Alberta.

Education
2019 Alberta University of the Arts, Bachelors of Design with Distinction

Agency Experience
Atom Studio, Calgary, AB
Otherwise Brands, Calgary, AB
Studio Millie, Portland, OR
Roadmap Agency, Calgary, AB
Heyya Brands (formerly Hewlko Creative Direction + Design), Calgary, AB

Awards & Nominations
2019 Board of Governors Graduating Student Award, AUArts
2019 Applied Arts Award, Entire Design Program - Campaign
2018 Applied Arts Award, Book Design

Features
2023 The Brand Identity - Article Feature
2021 Uppercase Magazine Issue #52 - Project Feature
2021 Uppercase Magazine Issue #49 - Featured Surface Pattern Designer

Graphic Design

I help distill complex information into clear, compelling visuals, helping you translate your brand’s ideas and messages into work that communicates effectively with your audiences.

→ Packaging
→ Menus
→ Merch
→ Marketing materials
→ Social graphics
→ Report design
→ Squarespace websites

Illustration

I use illustration to create warmth and character, helping brands stand apart in meaningful ways. Illustration can simplify complex ideas, bring joy to the details, and give your brand a visual voice that feels unmistakably its own.

→ Spot illustrations
→ Patterns design
→ Children’s illustration
→ Colouring books

Brand Design

I design brands from the ground up, as well as rebrands. We start with a discovery session, getting to the core of who you are as a brand and what sets to apart from your competitors. From there, I create two fully flushed out options with real world applications so you can see how your brand will come to life. You choose a direction and we refine until you’re in love.

→ Logo design
→ Colour
→ Typography
→ Illustration
→ Art direction for photography
→ Brand guidelines

Leave room for magic

I approach every project with curiosity, enthusiasm, and a readiness to be surprised by where the work takes me.

Design with heart

My work is grounded in sincerity, weaving subtle, meaningful details that reflect the people and their stories at the centre of each brand.

Make it work (beautifully)

I bring a practical, hands-on mindset to every brief. Everything I make is touched by me, designed to function as beautifully as it looks.

Have fun while doing it

Because what's the point of all of this if not?

© Tori English Design 2025